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FEATURED PRESS

 

"While testing Cadillac Super Cruise last fall, I spent about 11 hours behind the wheel – but barely touched it the entire time. This is a distinct contrast to competing lane-centering systems I’ve tested.

One of the primary reasons for this is they don’t have Super Cruise’s precision lidar-based mapping provided by the mapping startup Ushr."

 

“They wanted the car to read the world, not just the driver. So they hired a company called Ushr to drive every mile of interstate in the US and Canada, mapping it with a lidar sensor.”

 

“Ushr Inc., a Livonia, Mich.-based provider of high-definition mapping technology and software for autonomous and semi-autonomous vehicles, raised $10 million in Series A funding.

 

"Cadillac Super Cruise uses Lidar maps from startup Ushr, which mapped every mile of interstate highway in the US and Canada by driving it. That means a Cadillac with Super Cruise will know exactly what it will encounter—every curve, exit, and lane merge."

 
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"General Motors is also announcing today that the SuperCruise system will start hitting other GM brands — such as Chevrolet, GMC, and Buick —  after 2020. 

GM employed Ushr, Inc, a startup in GM Venture’s portfolio, to map 160,000 miles of expressways in the U.S. and Canada. The car company then used Super Cruise-equipped vehicles to test each mile."

 

MEDIA

For all press inquiries, please  contact:  Shelley Senai at pr@ushrauto.com


 

LATEST PRESS

 
 
 
 
 
 
 
 
 

Xconomy

Ushr, Spun Out of GeoDigital, Pursues Piece of Autonomous Vehicle Pie

September 25, 2017

 

Autonomous Vehicle Tech

Ushr locks in $10m Series A funding

September 19, 2017

 

Fortune

Term Sheet

September 18, 2017