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“They wanted the car to read the world, not just the driver. So they hired a company called Ushr to drive every mile of interstate in the US and Canada, mapping it with a lidar sensor.”


“Ushr Inc., a Livonia, Mich.-based provider of high-definition mapping technology and software for autonomous and semi-autonomous vehicles, raised $10 million in Series A funding.


“Ushr has mapped the entire U.S. and Canada controlled access highway network with less than four inches of deviation, providing accurate long and medium distance sensing systems to help autonomous vehicles to safely navigate.”


“Ushr’s HD mapping technology works with vehicle sensors and on-road cameras to provide real-world detail.”



For all press inquiries, please  contact:  Shelley Senai at



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