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“How often we re-map all of our roads is of critical importance. Ushr’s current database covers about 200,000 miles of controlled-access highways in North America, and even so, the amount of roadway that changes in that database is between 6,000 and 8,000 miles a year, says Mr. Thibodeau.”


"While testing Cadillac Super Cruise last fall, I spent about 11 hours behind the wheel – but barely touched it the entire time. This is a distinct contrast to competing lane-centering systems I’ve tested.

One of the primary reasons for this is they don’t have Super Cruise’s precision lidar-based mapping provided by the mapping startup Ushr."


“They wanted the car to read the world, not just the driver. So they hired a company called Ushr to drive every mile of interstate in the US and Canada, mapping it with a lidar sensor.”


“Ushr Inc., a Livonia, Mich.-based provider of high-definition mapping technology and software for autonomous and semi-autonomous vehicles, raised $10 million in Series A funding.


"Cadillac Super Cruise uses Lidar maps from startup Ushr, which mapped every mile of interstate highway in the US and Canada by driving it. That means a Cadillac with Super Cruise will know exactly what it will encounter—every curve, exit, and lane merge."


"General Motors is also announcing today that the SuperCruise system will start hitting other GM brands — such as Chevrolet, GMC, and Buick —  after 2020. 

GM employed Ushr, Inc, a startup in GM Venture’s portfolio, to map 160,000 miles of expressways in the U.S. and Canada. The car company then used Super Cruise-equipped vehicles to test each mile."



For all press inquiries, please  contact:  Shelley Senai at




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