Ushr Selected as Finalist for SXSW Accelerator Pitch Event

Ushr to Showcase HD Map Technology in the Transportation Category

DETROIT (Feb. 7, 2018) Ushr Inc., creator of high-definition (HD) mapping technology and software for autonomous and semi-autonomous vehicles, was selected as a finalist in the Transportation category for the 10th annual SXSW Accelerator Pitch Event®.

The SXSW Accelerator is the marquee event of South by Southwest® (SXSW®) Conference & Festivals (March 9-18, 2018) Startup & Tech Sectors Track, where leading startups from around the world showcase some of the most impressive technology innovations to a panel of hand-picked judges and a live audience. Out of the more than 600 companies that applied to present at SXSW Accelerator, Ushr was selected among the 50 finalists spanning 10 separate categories.

“This is an exciting opportunity for us to present our HD map technology for autonomous and semi-autonomous vehicles which is enabling the next generation of self-driving features,” said Chris Thibodeau, Senior Vice President of Ushr.

Indeed, Ushr is now the first-to-market provider of HD mapping technology in an OEM production vehicle with the implementation of its precision HD map platform in the new Cadillac Super Cruise™ hands-free highway-driving feature. Using high precision LiDAR technology, Ushr has mapped all road features of every mile of limited-access highway in the U.S. and Canada to under four inches in a global coordinate frame. When combined with the real-time data from cameras and GPS sensors, Ushr’s HD maps allow self-driving cars to operate on limited access highways, while also providing smooth control through curves and allowing the vehicle to anticipate roadway changes.

The two-day Accelerator Pitch Event will be held the first weekend of SXSW Conference & Festivals, Saturday, March 10 and Sunday, March 11. The Pitch Event will then culminate with the SXSW Accelerator Awards Ceremony on Sunday evening, March 11, where winning startups from each category and a Best in Show winner will be announced and honored.

The Accelerator will feature finalists across the following 10 categories: Augmented & Virtual Reality, Enterprise & Smart Data, Entertainment & Content, Health & Wearables, Hyper-Connected Communities, Payment & FinTech, Security & Privacy, Social & Culture, Sports & Performance Data, and Transportation.

"For the past decade, we've had the honor of offering a platform to some of the most cutting-edge global technologies and innovations – allowing CEOs and developers to present their solutions to investors, potential partners and key targets," said SXSW Accelerator Event Producer Chris Valentine. "Of those who've presented on stage, over 70% have gone on to receive funding in excess of nearly $4.63 billion. In addition, 16% of these companies went on to be acquired. We look forward to once again being a launching pad for startups to achieve some of their greatest successes. All of us with SXSW Accelerator are proud and impressed by the companies who are truly changing industries and changing the world."

Ushr will present among four other companies in the Transportation category on March 10th.

For more information about SXSW Accelerator and to view the complete list of finalists, visit:





Ushr, Inc. offers automotive manufacturers the most accurate, comprehensive and advanced high-definition map technology available on the market today. Located at the epicenter of automotive development in Detroit, Ushr’s technology and software are shaping the evolution of self-driving technology by providing customers with the reassurance that the paths their vehicles travel are safe, smart and predictable. For more information, please visit


SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2018 will take place March 9-18, 2018.


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